Natalia Garcia Bourke

Accomplished brand builder, skilled in developing strategic links between operations, marketing and communications. Bilingual creative innovator with a talent for forming unique and meaningful partnerships.

Natalia is a creative innovator, skilled in building and accelerating brands. After working in hospitality in NYC to sustain her fashion internships, she began her career in distilled spirits, working for the world leading Irish Whiskey brand, Jameson. Her success and bilingual capabilities took her from Europe to Mexico, and then the US, to drive growth, events, partnerships and advocacy for the Pernod Ricard Irish Whiskey brands.

Drawn into the startup world, Natalia was an integral part of building the Mezcal El Silencio brand from the ground up. She shaped the team and strategy, which positioned them as one of the mezcal industry’s defining brands and leader in the category. During her time as Brand Director, the brand secured a substantial capital investment from Constellation Brands, a Fortune 500 company.

Natalia specializes in forming a unique link between operations, marketing and communications with a passion for sustainability, design and social responsibility.

You will often find her at museums or photographing street art. Dumplings and whiskey bring a smile to her face and she won’t turn down a good daiquiri.
Natalia

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